Uniquely Wisconsin series highlights Lincoln County dog musher Melissa Omernick

LINCOLN COUNTY – The thrilling world of dog sledding can be found in Lincoln County, as Melissa Omernick, an emergency room nurse and passionate musher, shares her 29-year journey in the sport and her love for Gleason's beautiful outdoor landscape.

The Lincoln County story, featuring Melissa and her dogs, has been highlighted in a Uniquely Wisconsin program.

Coverage of this story will include a portion of the Uniquely Wisconsin broadcast documentary, a streaming docuseries, social and digital stories and an appearance on “The Cabin” podcast.

“Wisconsin Musher & The Love for Their Dogs: Beauty Behind Dog Sledding,” was released on YouTube and all Discover Wisconsin (DW) streaming platforms on Tuesday, Dec. 10.

Built upon generations of rich storytelling from Discover Wisconsin, the two-time Emmy Award winning Uniquely Wisconsin brand highlights the stories of the people, the culture and the history of our state, sprinkled in with a bit of economic development and tourism.

“Lincoln County is a treasure here in Wisconsin, and the work of Melissa Omernick and her dogs fits perfectly into the natural beauty and activity of the county,” said Wisconsin Counties Association President and CEO Mark D. O’Connell, an organization that has worked with the Discover family for years. “We are excited to share her story and showcase all that Lincoln County has to offer.”

Current counties sharing their Uniquely Wisconsin stories in Season Three, which will be released through Dec. 2024, include Ashland, Calumet, Jefferson, Lincoln and Oconto.

Season One and Two Counties included Portage, Marathon, Adams, Rock, Sauk, Sheboygan Monroe, Wood, Racine, Kenosha, Green Lake and Price.

“As a part of the Discover Mediaworks family of programming, the Uniquely Wisconsin brand highlights our state’s greatest resource: its people,” said Discover Mediaworks, Inc. President and CEO Mark C. Rose. “At our foundation is the telling the stories of our state, something we’ve done for decades. We are so proud of the Uniquely Wisconsin brand that has literally reached millions, has won two Emmys and tells important stories like that of Lincoln County and how one person can embrace the sport of dog mushing and highlight this amazing county.”

To view the video about Omernick, as well as videos highlighting Fall Ride and Lincoln County’s Chris Schotz, visit Discover Wisconsin’s YouTube channel at www.tinyurl.com/54mjxz5h.