LINCOLN COUNTY – To those that ride, Harley-Davidson is much more than a motorcycle. It’s a lifestyle, a sense of freedom and a source of great pride. And in Lincoln County, the brand carries an even deeper meaning.
The Tomahawk Fall Ride, and those riders that flock to Lincoln County, was highlighted in a new Uniquely Wisconsin program. Coverage of the story includes a portion of the Uniquely Wisconsin broadcast documentary, a streaming docuseries, social and digital stories and an appearance on “The Cabin” podcast.
“The People Behind the Thunder: Tomahawk Fall Ride,” was released on YouTube and all Discover Wisconsin streaming platforms on Wednesday, Oct. 22.
Built upon generations of rich storytelling from Discover Wisconsin, the Emmy-award winning Uniquely Wisconsin brand highlights the stories of the people, the culture and the history of our state, sprinkled in with a bit of economic development and tourism.
“Our state’s history is rooted in so many tremendous stories, and there is no story greater than that of Harley-Davidson, whose impact is felt in Lincoln County, as well as in our state and literally across the globe,” said Wisconsin Counties Association President and CEO Mark D. O’Connell, an organization that has worked with the Discover family for years. “We are honored to continue to be a part of the Uniquely Wisconsin brand and share stories like the Tomahawk Fall Ride in Lincoln County.”
Current counties sharing their Uniquely Wisconsin stories in Season Three, which will be released through December, include Ashland, Calumet, Jefferson, Lincoln and Oconto.
Season One and Two counties included Portage, Marathon, Adams, Rock, Sauk, Sheboygan, Monroe, Wood, Racine, Kenosha, Green Lake and Price.
“As a part of the Discover Mediaworks family of programming, the Uniquely Wisconsin brand highlights our state’s greatest resource: its people,” said Discover Mediaworks Inc. President and CEO Mark C. Rose. “At our foundation is the telling the stories of our state, something we’ve done for decades. We are so proud of the Uniquely Wisconsin brand, a brand that has literally reached millions and tells the wonderful stories like Tomahawk Fall Ride in Lincoln County, and its impact on the region and our entire state.”
To view the video, visit www.tinyurl.com/3su2ysx4.
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