Former Tomahawk Chamber Director Sherry Hulett takes Minocqua Visitors Bureau post

For the Tomahawk Leader

MINOCQUA – Sherry Hulett, former Tomahawk Regional Chamber of Commerce Executive Director, this week began in a new position with the Let’s Minocqua Visitors Bureau.

A Wednesday, May 29 release from the Oneida County Tourism Council said Hulett began serving as the Minocqua organization’s Sports and Group Travel Director on Monday, June 3.

Hulett. Photo by James Netz.

Hulett’s job duties will include encouraging more groups to choose the Minocqua area for their meetings, conventions, weddings and sporting events, with a special focus on overnight and multi-spot visits and motorcoach bookings, according to the release. She will work closely with local lodging properties, venues, attractions and restaurants in her new role, while also assisting at bureau-sponsored events.

“Hulett is well-prepared for this new challenge, after nearly three years as the Executive Director of the Tomahawk Regional Chamber of Commerce, where she helped implement a friendly, welcoming new brand and worked to launch a new, user-friendly and engaging website to promote tourism,” the release stated. “She also rebranded Northwoods Fall Ride and extended relationships throughout all of Lincoln and Oneida County.”

“I have worked with Sherry professionally in different capacities for several years now,” said Krystal Westfahl, President and CEO of the Let’s Minocqua Visitors Bureau. “I can attest to her incredible work ethic and enthusiasm for travel and tourism. We are looking forward to her help in growing our group travel and sports programs. She’s the perfect person for this top tourism role.”

“Promoting the Northwoods is my passion,” Hulett said. “I’ve seen, first-hand, the power of tourism; the way that it elevates and improves a community and the way of life for everyone who lives there. I’m looking forward to using my experience to help the Minocqua area grow and thrive.”

Hulett resigned from her Tomahawk post in April, after which, the Chamber’s Board of Directors said it would begin a search for Hulett’s replacement.

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