For the Tomahawk Leader
LINCOLN COUNTY – Tomahawk Community Bank and Merrill Community Bank have rebranded as Crossbridge Community Bank.
“We are the same bank with a new name and new look,” Crossbridge stated in a Monday, June 20 release. “We’ve updated our brand, but not the people.”
Crossbridge noted that the banks have been operating under two brands since they merged five years ago.
“As we’ve fully integrated our teams and our cultures, we wanted a new name that would represent our coming together as a unified bank with a single purpose – a name that would embody our mission and speak to our commitment to help friends, neighbors and communities get where they want to go,” Crossbridge said. “We are still a true community bank and always will be.”
“Since 1920, our bank has been a part of the fabric of our towns,” said Crossbridge Community Bank President Kathy Rankin. “We’ve helped customers overcome obstacles and forged deep and lasting connections. Our new logo is a sign of that shared history, of optimism and hope, of unity and connection. It conveys the strength of our past – and the potential of our future.”
Mark Zulliger, Crossbridge CEO, said customers will not see significant changes, as account numbers and product offerings will remain unchanged.
“The goal of a name change and look was to simply be able to tell our story more clearly and allow for growth that will carry us forward,” Zulliger stated. “It is truly as though we are crossing a bridge into our next 100 years.”
“We invite customers to stop in and see what is new, and if you aren’t a customer, we welcome you to see what we have to offer and learn what makes a mutual bank different from other financial institutions,” Crossbridge said. “As we move into our next 100 years, we will keep our customers and our communities as our primary purpose. We promise to keep our purpose first.”